CMC Creative
Previous Work
I have a knack for crafting stories that make people listen. Over the past 12 years, I have helped clients refine their core messages, connect with the audiences that matter most, and advance their goals. I've generated thousands of hits in top-tier media outlets, created comprehensive communications plans, increased social media engagement, produced annual reports, supported six-figure fundraising events, and more. And I've worked across a wide variety of issue areas -- including higher education, clean energy, progressive religion, health care, and criminal justice. Check out some of my work below!
Union Theological Seminary
Union Theological Seminary is a globally recognized graduate school of theology devoted to putting faith into practice for the common good. For nearly 200 years, they've been a driving force of progressive theology. But they wanted to amplify their work even further and engage with the most pressing issues facing our nation.
I developed a communications strategy that enabled them to elevate their unique expertise on hot-button topics including religious extremism, LGBTQ+ rights, abortion rights, and immigration. Over my time working with Union, I:
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Secured hundreds of hits in major news outlets, Substacks, and podcasts -- including the New York Times, USA Today, CNN, TIME, The Hill, Newsweek, U.S. News & World Report, Religion News Service, LGBTQ+ Nation, The Left Hook, and Salon
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Provided ongoing social media support
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Produced the 2023 impact report
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Provided guidance and rapid-response collateral for crisis situations
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Coordinated a series of virtual events with members of Congress
Union Theological Seminary, New York, NY, photographed by David Hamster https://www.flickr.com/photos/davehamster/5331005486/in/photostream/
Clean Energy and Conservation
Photo by American Public Power Association on Unsplash
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Photo by Sebastian Unrau on Unsplash
I’ve worked with several clients focused on clean energy and conservation. Most recently, I worked with a zero-emissions rare earth processing company. When I started with them, the firm had just wrapped up a Series B funding round. Now, they’ve received a $500 million funding commitment from the federal government.
In just eight months, I:
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Developed core messaging to effectively share the company's story and build relationships with reporters
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Secured dozens of top-tier media hits, including the New York Times, CNN, Reuters, Axios, Boston Globe, NPR, Bloomberg, Reuters, Politico, the Nikkei, Fortune, MarketWatch, Wall Street Journal, and more.
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Coordinated a launch event for a new facility
I've also worked with one of the world's leading inverter & battery companies – supporting long-term comms strategies, message development, crisis comms plans, LinkedIn content, earned media, and web & ad copy.
Additionally, I provided short-term pro-bono media support for a community-funded forest initiative that ultimately raised $1.2 million. Hits & reporter connections included Mongabay, CNN, Insider, MarketWatch, TIME, and ImpactAlpha.
Mississippi Center for Justice
MCJ is a small organization with an outsized impact. They help people fight against the gravest injustices in Mississippi -- including predatory payday loans, unethical eviction rules, civil rights abuses, inaccessible health care, and corrupt legal practices.
While MCJ had plenty of stories to tell, the organization's work wasn't widely recognized. I knew that had to change. With my team, I shaped MCJ's core stories and messages into persuasive thought leadership pieces, powerful social media posts, and compelling pitches to reporters. That led to a massive surge in media coverage, including hits in the Washington Post, the Wall Street Journal, USA Today, the Associated Press, the Hill, NPR, Fortune, TIME, and Salon. With this boost, MCJ is now a go-to source for many of the most pressing injustices facing our country.
I also served as a project manager for MCJ's major fundraisers, including two annual events that generated six-figure revenue. I coordinated the attendance of members of Congress and other prominent spokespeople, managed vendors, corresponded with donors, and more.
My Own Thought Leadership
I adamantly believe that words have the potential to drive progress in the world. As such, I've penned my own op-eds on several issues I am passionate about. In 2021, I had the honor of being published in the Washington Post for my piece advocating for DC statehood. It's a clever, witty take on why DC's hundreds of thousands of residents deserve full representation in Congress. A few months prior, I also wrote a piece in Common Dreams outlining the dangers of climate disinformation and demanding a swift transition to renewable energy.
