CMC Creative
Previous Work
I have a knack for crafting stories that make people listen. Over the past 12 years, I have helped clients refine their core messages, identify the audiences that matter most, and advance their goals. Check out some of my work below!
Union Theological Seminary
Union Theological Seminary is a globally recognized graduate school of theology devoted to putting faith into practice for the common good. They wanted to position their experts as leaders of the progressive religious left and to engage directly with the most pressing social and justice issues facing our world. I was thrilled to assist!
I started by identifying the issues where Union was best positioned to offer a unique perspective: the rise of the religious left in politics, religious extremism, LGBTQ+ rights, reproductive rights, and immigration. From there, I built out a comprehensive communications strategy to bring their voice to these conversations.
Over my time working with Union, I:
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Secured significant coverage in major news outlets, Substacks, and podcasts, including the New York Times, USA Today, CNN, TIME, The Hill, Newsweek, U.S. News & World Report, Religion News Service, LGBTQ+ Nation, The Left Hook, and Salon
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Provided ongoing social media support
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Produced Union's annual report
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Provided crisis communications support
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Coordinated a series of virtual events with members of Congress
Union Theological Seminary, New York, NY, photographed by David Hamster https://www.flickr.com/photos/davehamster/5331005486/in/photostream/
Clean Energy and Conservation
Photo by American Public Power Association on Unsplash
I’ve worked with several clients focused on clean energy and conservation.
Most recently, I worked with a zero-emissions rare earth processing company. When I started with them, the firm had just wrapped up a Series B funding round. Now, they’ve received a $500 million funding commitment from the federal government.
In my eight months with the company, I:
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Developed core messaging to effectively share the company's story
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Secured dozens of top-tier media hits, including the New York Times, CNN, Reuters, Axios, Boston Globe, NPR, Bloomberg, Reuters, Politico, the Nikkei, Fortune, MarketWatch, Wall Street Journal, and more.
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Coordinated a launch event for a new facility
I've also worked with one of the world's leading inverter & battery companies – supporting long-term comms strategies, message development, crisis comms plans, LinkedIn content, earned media, and web & ad copy.
Additionally, I provided short-term pro-bono media support for a community-funded forest initiative that ultimately raised $1.2 million. Hits & reporter connections included Mongabay, CNN, Insider, MarketWatch, TIME, and ImpactAlpha.
Mississippi Center for Justice
MCJ is a small organization with an outsized impact. They help people fight against the most grave injustices in Mississippi -- including predatory payday loans, unethical eviction rules, civil rights abuses, inaccessible health care, and corrupt legal practices.
While MCJ had plenty of stories to tell, the organization's work wasn't widely recognized. I knew that had to change. With my team, I shaped MCJ's core stories and messages into persuasive thought leadership pieces, powerful social media posts, and compelling pitches to reporters. That led to a massive surge in media coverage, including hits in the Washington Post, the Wall Street Journal, USA Today, the Associated Press, the Hill, NPR, Fortune, TIME, and Salon. With this boost, MCJ is now a go-to source for many of the most pressing injustices facing our country.
I also served as a project manager for MCJ's major fundraisers, including two annual events that generated six-figure revenue. I coordinated the attendance of members of Congress and other prominent spokespeople, managed vendors, corresponded with donors, and more.
My Own Thought Leadership
I adamantly believe that words have the potential to drive progress in the world. As such, I've penned my own op-eds on several issues I am passionate about. In 2021, I had the honor of being published in the Washington Post for my piece advocating for DC statehood. It's a clever, witty take on why DC's hundreds of thousands of residents deserve full representation in Congress. A few months prior, I also wrote a piece in Common Dreams outlining the dangers of climate disinformation and demanding a swift transition to renewable energy.
